Our Story

Harbourland Strategy was founded by Matthew Lee, a former partner of a top consulting firm of United States. After 20 years of a distinguished career in consulting industry, Matthew founded Harbourland Strategy, a boutique consulting firm headquartered in Hong Kong, with the vision of empowering businesses across Asia-Pacific to navigate complex strategic challenges and drive sustainable growth.

We help our clients navigate the complexities of international trade rules and policies, address trade-related challenges, and optimize their business operations for greater efficiency.

Harbourland Strategy was born out of Matthew's conviction that the traditional consulting model could be reinvented to better serve the evolving needs of businesses in the region.

Drawing on his extensive network developed over decades in the industry, Matthew selectively recruited a group of highly experienced professionals from diverse backgrounds to join him in this new venture.

At the core of the Harbourland team are seasoned consultants who honed their skills at top-tier firms, bringing a wealth of expertise in areas like market entry strategy, operational optimization, and digital transformation. Matthew complemented this consulting firepower by attracting specialists with deep domain knowledge in sectors like trade, logistics, and international finance.

This hybrid team structure allows Harbourland to deliver truly multidisciplinary solutions to its clients. For example, when supporting a client's expansion into a new Asian market, the firm can leverage the consulting know-how of its strategy experts, combined with the on-the-ground insights of trade and regulatory specialists. This integrated approach has been a key differentiator for Harbourland in a crowded consulting landscape.